Choosing the right video length can improve watch time and engagement on TikTok.
Short and Sweet Works Best
Videos between 15 to 30 seconds tend to perform best due to short attention spans.
Longer Videos Can Work Too
Up to 60 seconds or more if the content is engaging and keeps viewers hooked.
Watch Time Matters Most
Focus on retaining viewers from start to finish rather than hitting a specific length.
Experiment and Analyze
Try different lengths and review your analytics to see what resonates.
Final Thought
Create content that fits your message and audience preferences rather than fixating on length.
